Picture courtesy of Game Informer
This past week, Nintendo made a stunning announcement that they were teaming up with mobile game publisher DeNA to release games and apps on mobile devices. This was long rumored, and Nintendo constantly denied any desire to enter the mobile market, especially when its 3DS brand of handheld gaming devices has been selling incredibly well, even beating out both the PS4 and Xbox One in sales for the month of February. Nintendo will develop all of the games (which will all be brand-new, and not ports of existing games) while DeNA will lend their expertise to make sure the games fit within the mobile space. The announcement came alongside the reveal that Nintendo was also working on a new, next-generation home gaming console; usually news about a new gaming system would take center stage, but the revelation that gamers will soon be able to play Mario and Zelda on their smart phones or tablets is a huge deal.
In the wake of this announcement, Nintendo's stock rose almost 33%, which is great news for the gaming giant. Nintendo has always been a company that plays by its own rules, for better or worse. Most recently, this mindset has backfired in a major way; the Wii U has been a major critical and commercial disappointment (which is possibly the reason why they are currently working on a new, more powerful system) and many long-time fans are becoming more and more fed up with company's failure to keep up with the ever-changing gaming market. However, with the decision to develop and publish games on mobile devices, it seems as if Nintendo is finally willing to keep up with the times.
Even with the commercial and critical disappointment of the Wii U, Nintendo is still the world's most recognizable and popular video game company. Developing and releasing their games on smart phones and tablets is arguably the smartest move the company can make, especially in today's market. Mobile gaming is the biggest and most profitable in the entire industry, so by bringing their games to mobile devices, Nintendo has the opportunity to reach a new market and create a generation of new fans. Nintendo president and CEO Satoru Iwata stated that the company hopes that their mobile games will help people become "interested in the Nintendo IP" and will become more motivated to buy a Wii U or 3DS.
Nintendo claims they want to begin releasing mobile titles as soon as this year, which is an admirable and attainable goal. In my opinion, the sooner they can get their games on mobile devices, the better. Despite their recent upswing in sales, Nintendo still has a lot of catching up to do if they want to go toe-to-toe with Sony and Microsoft. Hopefully this decision will lead to much greener pastures for the company; as someone who grew up with Mario, Zelda, and Donkey Kong, there is nothing I would like to see more than Nintendo be on top once again.